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Critical Discourse Analysis Of Mgdalenaf’S Choices On Msmes During The Covid-19 Pandemic, Nunik Hariyanti, Fitrinanda An Nur, Rifdah Ghinah Nabilah

Jurnal Komunikasi Indonesia

This study focuses on how the discourse on helping Micro, Small and Medium Enterprises (MSMEs) during the Covid-19 pandemic is shown on the food vlogger Mgdalenaf. MSMEs are in the spotlight because they are an important sector in the Indonesian economy that has been affected by the Covid-19 pandemic. One of the Indonesian food vloggers with almost 4 million followers on the YouTube channel; since the end of 2020, Mgdalenaf has broadcast programs to help MSMEs in the Jabodetabek area. In 2021, Mgdalenaf and the team were trying to reach a wider range of MSMEs affected by the Covid-19 Pandemic …