Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
The "Oprah Effect": A Content Analysis Of Media Coverage Of Toni Morrison And How The Coverage Changed Post-Oprah., Mariah J. Childress
The "Oprah Effect": A Content Analysis Of Media Coverage Of Toni Morrison And How The Coverage Changed Post-Oprah., Mariah J. Childress
Electronic Theses and Dissertations
The present study analyzes the way in which Toni Morrison, an established author, was covered by U.S. newspapers in the year before and year following her selection for Opraha's Book Club. The content analysis method was used in the research, and the results were used to test 6 hypotheses and 6 research questions.
The results indicated that there was a significant increase in the total number of mentions of Toni Morrison in the year after her inclusion in Opraha's Book Club. The overwhelming trend that was seen in all variable comparisons was that while there were obviously more mentions of …