Social and Behavioral Sciences Commons^™

Marketing Of Web-Based Library Resources In Nigerian Universities, Effiong Emmanuel Okon, Inyang John Ime, Etim Ima-Obong A

Library Philosophy and Practice (e-journal)

This research work assessed the strategic issue of marketing of web-based information resources and services via library websites in academic libraries in Nigeria. Current status of university library websites was examined in terms of visibility, online services/resources and networking with subject gateways, professional associations etc. The study adopted survey design, with population of 44 university library websites and sample size of 16 library websites. Checklist was used for data collection and analyzed using simple percentage. The study revealed that academic library websites were under utilized for marketing of information resources as this development is evolving. It recommended that there should …