Social and Behavioral Sciences Commons^™

Employing A Public Policy Evaluative Framework: An Analysis Of Domestic Theme Park Development, Anthony Gray Houser

Honors Theses

The intention of the thesis is to examine the relationship between the development of the Walt Disney Company’s theme parks and public policy. Using the Disneyland Resort in Anaheim, California and the Walt Disney World Resort outside of Orlando, Florida as case studies, this thesis will execute a comparative analysis to better understand the relationship between the Walt Disney Company’s theme parks and public policy. Using an evaluative framework, this thesis will provide a deeper understanding of how public policy affected the development and the current operations of these theme parks. The driving research question in this thesis is, ‘what …

Analyzing The Consumer’S Decision-Making Process To Visit Walt Disney World During The Covid-19 Pandemic, Corinne Kincade Williams

Honors Theses

During the Covid-19 pandemic, people have had differing opinions about traveling and visiting popular destinations. This study analyzes why people decide to visit or not visit Disney World during the pandemic. To understand motivational factors affecting customers’ visit intention, a Qualtrics survey was administered through GroupMe, Disney Facebook fan pages, and MTurk. Questions applied the theory of planned behavior and additional constructs of perceived severity and perceived vulnerability to understand the reasons behind participants’ decision-making process to visit or not visit Disney World.

From the 553 responses analyzed, it was found that the most influential factors on Disney World visit …

Choose Your Own Adventure: A Comparative Analysis Of Storytelling Elements In Selected Immersive Experience Attractions, John E. Balido

Experience Industry Management

Stories are powerful tools used to both connect and communicate through a multitude of mediums. Movies, marketing campaigns, and experience design in theme parks are modern examples of storytelling, using various practices to bring the narrative to life. The purpose of this study was to analyze the manipulation of storytelling elements to create and build an immersive adventure experience in selected theme park attractions. A comparative analysis was conducted on theIndiana Jones Adventure and the Star Wars: Rise of the Resistance rides at Disneyland using an instrument that analyzed both experience design and storytelling practices. Findings concluded that the practices …