Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi
Corporate Social Advocacy On The Blm Movement: A Content Analysis Of Corporate Responses Via Instagram, Oromidayo Racheal Tunji-Ajayi
Electronic Theses and Dissertations
Black Lives Matter (BLM) has been a concern in the US since 2013, thereby becoming an increasing interest. Several US corporations’ attention has been drawn to BLM due to its radical strategy on social media to facilitate engagements. Research shows that a company's engagement in activism by taking a stance on socio-political issues often records growth. Also, scholars have focused on corporate responses to BLM through the lenses of the implications or intentions of the brand’s engagement. This study, however, analyzes 236 corporate Instagram BLM posts through the lenses of the attributes of their responses. It is assumed that brand …
Media Representation Of Islam And Muslims In Southern Appalachia, Saundra K. Reynolds
Media Representation Of Islam And Muslims In Southern Appalachia, Saundra K. Reynolds
Electronic Theses and Dissertations
Southern Appalachian attitudes about the religion of Islam and Muslim adherents are influenced largely by mass media's representations. With more than 80% of Appalachia’s population following Protestant Christianity, exposure to Islam in daily life is limited. Media outlets offer the greatest exposure to information about the religion and its adherents. This thesis examined the region's media representation of Islam and Muslims to determine what images are most often portrayed. Research following a twoyear span of reporting in Southern Appalachia studied substance, word frequency, imagery, and editing used in articles that focused on Islam and Muslims. Through the use of content …