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Full-Text Articles in Social and Behavioral Sciences
An Assessment Of The Influence Of Advertisement On Patronage Of Beauty Care Products In Lokoja Metropolis, Kogi State, Nigeria, Ali Simon Yusufu Bagaji
An Assessment Of The Influence Of Advertisement On Patronage Of Beauty Care Products In Lokoja Metropolis, Kogi State, Nigeria, Ali Simon Yusufu Bagaji
Ali Simon Yusufu Bagaji
In order to survive and successfully operate in a competitive environment, makers of beauty care products attach great importance to advertising products. The essence of advertising product is to provide consumers with product information as well as persuading them to buy. The consumers of beauty care products on the other hand dissect relevant information passed on in an advertisement in order to meet their beauty needs. The article intends to find out consumers expectations from beauty care products, and what aspect of advertisement influences patronage of beauty care products of their choice. It is also aimed at determining the extent …
An Investigation Of Causal Relationship Between Fiscal Deficits, Economic Growth And Money Supply In Nigeria (1970-2009), Ali Simon Yusufu Bagaji
An Investigation Of Causal Relationship Between Fiscal Deficits, Economic Growth And Money Supply In Nigeria (1970-2009), Ali Simon Yusufu Bagaji
Ali Simon Yusufu Bagaji
This study posits to investigate the relationship between fiscal deficits, economic growth and money supply in Nigeria. In Nigeria, huge fiscal deficits had been recorded over some years. What has been the nature of the relationship between fiscal deficits, economic growth and money supply in Nigeria? To answer this question, Granger causality test was conducted to see whether fiscal deficits granger cause economic growth and money supply or economic growth and money supply granger cause fiscal deficits. The results show that fiscal deficits granger causes economic growth and broad money supply in Nigeria. This implies that fiscal deficits positively affect …