Social and Behavioral Sciences Commons^™

An Assessment Of The Influence Of Advertisement On Patronage Of Beauty Care Products In Lokoja Metropolis, Kogi State, Nigeria, Ali Simon Yusufu Bagaji

Ali Simon Yusufu Bagaji

In order to survive and successfully operate in a competitive environment, makers of beauty care products attach great importance to advertising products. The essence of advertising product is to provide consumers with product information as well as persuading them to buy. The consumers of beauty care products on the other hand dissect relevant information passed on in an advertisement in order to meet their beauty needs. The article intends to find out consumers expectations from beauty care products, and what aspect of advertisement influences patronage of beauty care products of their choice. It is also aimed at determining the extent …