Social and Behavioral Sciences Commons^™

Performing A Thematic Analysis: An Exploratory Study About Managers’ Perceptions On Gender Equality, Carlos Costa, Zélia Breda, Isabel Pinho, Fiona Bakas, Marília Durão

The Qualitative Report

The purpose of this paper is to present results from an exploratory study that aims to investigate why gender role alterations in leadership positions is slow. The tourism managers’ perceptions of gender equality, within the workplace, were obtained resorting to focus groups. We chose thematic analysis to identify themes and patterns. This thematic analysis enables a methodological systematization of data. Data were coded using webQDA, a computer-assisted qualitative data analysis software that speeds up the team process of analysis. The systematization of information helped overcome the difficulties to synthesize the various interpretations; thus it was possible to generate more ideas …