Social and Behavioral Sciences Commons^™

Using Symbols And Shapes For Analysis In Small Focus Group Research, Oladokun Omojola

The Qualitative Report

Substantial literature exists to support the growing importance of focus group research, having been around for decades. Its ubiquity under the scholarship radar is not in doubt while the analyses of findings commonly seen are scholarly and significantly sophisticated. However, these analyses have been found to be limited in scope for fresh adopters of the focus group method, non-literate beneficiaries of research findings and business people who are critically averse to lengthy textual statements about outcomes. This article introduces the use of symbols as a means of analyzing responses from small focus group discussions. It attempts to demonstrate that using …