Social and Behavioral Sciences Commons^™

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …

Ouachita Student Media Honored Among The Best Locally, Nationally, Felley Lawson, Office Of Communications & Marketing

Press Releases

Ouachita Baptist University student media have earned 82 awards for excellence, including seven national and 38 state awards for the Ouachitonian yearbook and 37 state awards for the Signal newspaper, Ouachita Sports Digital Network, online media, and television coverage.

The 2022 Ouachitonian was honored with a Pacemaker Award from the Associated Collegiate Press. Announced in March during the ACP National College Media Conference in San Francisco, the Pacemaker is one of the oldest nationwide awards for college journalism. Additionally, the Ouachitonian was awarded the All-American distinction in the ACP’s annual critique service of student publications. Marks of Distinction were earned …

Examining Framing Of Local And National Media Coverage Of Sandy Hook And Robb Elementary School Shootings, Gabrielle L. Debruler

LSU Master's Theses

There have been over 350 K-12 school shootings since the shootings at Columbine High School in 1999 (Cox et al., 2023). Thousands of journalists cover these attacks each in their own way with unique motives. This information goes to the public, and it is up to that person how they want to consume the story and view the shooting. National and local journalists tend to cover school shootings quite differently throughout time with unique frames. The shootings at Sandy Hook Elementary and Robb Elementary Schools illustrate this framing distinctively.

Through a qualitative study of national and local coverage of the …

The Past And Present: Issues Of Male Patriarchy Throughout Historic Literature And Dominance In Media Today, Leah Moore

Undergraduate Honors Theses

Women’s subjugation to the objectification of men is a traced theme throughout the history of Western culture. In this thesis, the attributes of the male gaze will be explored via the patriarchal pioneers of literature: Dante to Petrarch to Shakespeare. The solidification of the male gaze takes place during the late middle ages as Dante Alighieri writes an infatuated love for Beatrice throughout La Vita Nuova and Inferno, demonstrating the virgin-whore dichotomy with Francesca. Similarly, Francesco Petrarch’s poetry of Rime Sparse describes the objectification and dismantling of woman for erotic pleasure and patriarchal power. The shift from early to …

The Cuban Missile Crisis: Civilian Response And Expectations, Celeste Nunez

Electronic Theses, Projects, and Dissertations

On October 14, 1962, an American U-2 spy plane flying over the island of Cuba discovered Soviet missiles being constructed. This discovery led President John F. Kennedy, Soviet Premier Nikita Khrushchev, and Cuban Dictator Fidel Castro into a thirteen-day negotiation period to remove the nuclear missiles from Cuba. During this time, the world was the closest it had ever been to nuclear destruction, causing stress and anxiety to many worldwide, especially the American populace, who believed they were invincible in a home front attack. Throughout this thesis, I aim to examine the Cuban Missile Crisis and nuclear fallout through the …

Come Close And Listen: Exploring The Intimacy Of Audio Media, Eleanor Kingwell Sharples Hoover

Honors Theses

This thesis aims to demonstrate the power of the audio medium to connect speaker and listener, as a result of the uniquely intimate nature of the medium. By understanding how speakers and listeners connect through audio, the research reveals that the audio medium is a sustainable media outlet, one that is durable despite changes in culture in the media market, that has transformed over time, all while keeping itself within the principal constraints of its original form, that being sound as conveyed to a listener. Three interviews were conducted with individuals situated in different areas of the audio media landscape; …

Putting The Social In Social Media: How Human Connection Triggers Engagement, Stephanie Adomavicius

Proceedings of the New York State Communication Association

Social media has become the preferred channel of information and has altered patterns of interaction and connection. As a result, society now revolves around a two-way form of communication with constant dialogue and instant responses. Public relations practitioners have had to adapt and change their strategy in order to keep up with the times, and because of this, engagement is now considered to be a measurement of success.

In terms of social media, engagement is how users interact with content and participate in online conversations. This study will uncover what causes people to engage on social media and identify the …

Media And Social Media Best Practices For Feminist Activist Groups And Organizations, Arien Rozelle

The Seneca Falls Dialogues Journal

Feminist organizations and activist groups from the Women’s Suffrage movement to the Women’s March have utilized media relations tactics and techniques to share organizational messages. Over time, the art of media relations has evolved from a tactical role to a strategic necessity, one that is vital to the success of any activist organization or group as they seek to inform, educate and/or persuade their intended audience through the use of media and social media.

This essay identifies best practices for feminist activist groups and organizations to help begin or improve their media relations efforts, ranging from initial hiring, to media …

The Pre-Fab Fab Four, Thyra L. Chaney

The Downtown Review

This paper describes the formation of The Monkees as a manufactured boy band and pop culture phenomenon, and the social and cultural context that led to the group's dissolution and lasting legacy in the history of television and popular culture.

Defining And Addressing The Intersection Of Sports, Media, And Social Activism, Kaylee Layne Crafton

Honors Theses

Athletes have used their sports platforms and the elevated statuses of fame to share their political views and seek change for centuries. However, our society is now at a time in which athlete activism seems to be at its peak due to constant societal shifts and the quick, widespread dissemination of news through various forms of media. This study sought to answer one primary question: When can athletes share their views about racial equality and social justice? For Americans, the “when” in which athletes can speak up is often a divisive issue. This study analyzed how major sports leagues and …

An Analysis Of Soccer Referee Demographics And Motivational Factors In The Western Kentucky Soccer Officials Association, Daniel Hasko

Murray State Theses and Dissertations

Through a lens of the Knowledge Gap Theory of Mass Communication and the consideration of Media Framing Theory, this research examined the demographics of soccer referees in the Western Kentucky Soccer Officials Association, in addition to the leading motivations for beginning, continuing, and leaving their officiating vocation. With the knowledge of the aforementioned, this paper aimed to lay the groundwork for a strategic communication plan in the officiating community that addresses the alarming trend that is a lack of certified referees in youth athletics. The data was collected through online surveys that were distributed to active referees in the Western …

Students Assist Professor Along Path To 500th Media Interview, Mark D. Weinstein

News Releases

In 2012, Dr. Glen Duerr joined the Cedarville University faculty to teach international studies courses. Now, eight years later, the associate professor of international studies has completed 500 media interviews with outlets all across the world.

How State Legislators Can Use The Media To Affect Policy Change In State Government Agencies: A Case Study With The Department Of Motor Vehicles, Alisha Gallon

Journalism

This study was done to understand how a member of the state legislature used the media to effect policy change. This subject is discussed using the California Department of Motor Vehicles as a case study. There is a long-standing and well-understood relationship between legislators and the media. It is common knowledge that legislators in the minority party use the media to pressure members of the majority party. Research shows those in the minority benefit from this kind of coverage. However previous studies are mostly silent about whether using the media to pressure the party in control of the government actually …

Image Repair In Ncaa Division I Athletics, Joseph J. Martinelli

Seton Hall University Dissertations and Theses (ETDs)

NCAA Division I universities are constantly under a threat of image loss due to both internal and external factors. The purpose of this study was to examine past image repair campaigns executed after a crisis by the following NCAA Division I member universities: Ohio State University, Louisville University, and the University of Maryland. A problem-oriented case study was completed on the media coverage of these situations, which evaluated the effectiveness of the strategies chosen by each respective university. Results revealed the best practices for public relations practitioners to repair and maintain a positive image in the collegiate landscape.

Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir

Chris Jay Hoofnagle

This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place …

To Thrive In Today’S Marketing Landscape, Embrace Schizophrenia!, Rishad Tobaccowala, Valerie Jones

College of Journalism and Mass Communications: Faculty Publications

We are entering the third connected age, powered by deep connectionsamong data, interconnected and Internet-connected objects, and engag-ing, immersive communication. Communication and media are undergoingradical transformations–influenced by artificial intelligence, the Internet ofThings, virtual and augmented reality, and voice-powered devices–and asa result, the advertising landscape is transforming as well. Brands connectdirectly with consumers, built on rich, data-driven relationships. As theway brands are built changes, so must the skill sets and approachesneeded for building and advertising brands. We outline a new model forsuccess and discuss future challenges and opportunities for academics, stu-dents, and professionals, to thrive.

Modernizing A Podcast Media Organization Via Social And New Media Rebranding Methods, Randi A. Hair

Journalism

The following study and subsequent public relations campaign is intended to explore the difficulties, opportunities, caveats and all facets of transitioning a traditional travel media organization to new media. It unearths the pitfalls/barriers that naturally occur and aggregate over time when an organization or journalist (specifically “Journeys of Discovery with Tom Wilmer” in this scenario) has not adapted nor altered their practices for changing common practices in the media industries. In this campaign, journalist Thomas Wilmer is seeking to increase his podcast audience and digital presence.

The research conducted for this study is two-fold. Firstly, the research demonstrates best practices …

Promoting Your Department To High School Seniors, Jeremy H. Sarachan

Academic Chairpersons Conference Proceedings

Increasingly departments must take charge of their recruitment, but most academics are new to public relations and marketing. What are the best methods to reach high school students? Led by a media and communication chair, this discussion will revolve around best practices that are both affordable and easy to manage.

Newsroom: Veteran Projo Columnist To Join Rwu 9/12/2016, Roger Williams University School Of Law

Life of the Law School (1993- )

No abstract provided.

The University As The Victim: How To Respond To The Media’S Allegations Of Sexual Assault On Campus, Elizabeth Juran

Masters Essays

No abstract provided.

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

How Not To Get Lost In The Shuffle: Producing The Most Effective And Eye-Catching Press Release, Erica Derrico

Journalism

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of …

Lights, Camera, Vote: An Agenda-Setting Analysis Of Celebrity Endorsements And News Correlation During The 2012 Presidential Election, Amanda Jacobsen

Masters Theses

Many studies have been done in order to prove the idea that celebrity endorsements can affect elections; however little research has exposed the ongoing correlation between entertainment and news media in America. This research investigates the strong correlation between entertainment websites and mainstream news websites during the 2012 United States presidential election by way of celebrity endorsements. The sources examined included celebrity, entertainment journalism sites such as The Huffington Post, People and E! as compared to networks; ABC News, NBC News, Fox News, CNN and CBS News. Twelve celebrities were chosen by means of their given Q Score. Their announced …

Framing The 2012 Olympics: A Content Analysis Of International Newspaper Coverage Of Female Athletes, Jessica Giuggioli

Electronic Theses and Dissertations

The present content analysis was designed to identify the representation of female athletes in the media during the 2012 London Olympics. Coders analyzed 617 mentions of male and female athletes in order to determine the quantity and quality of coverage during the 2012 Olympics. The research mostly supported previous literature concerning the depiction of female athletes in the media, as the study revealed an imbalance in the quantity and quality of coverage of male and female athletes in newspapers. The frequency of mentions of female athletes was lower than the frequency of mentions of male athletes. Furthermore, female athletes were …

Julian Assange: A Content Analysis Of Media Framing In Newspapers Around The World, Meylin K. Menjivar Andrade

Electronic Theses and Dissertations

Researcher conducted a content analysis in order to examine how the media framed Julian Assange after the Ecuadorian government granted him political asylum at their embassy in London on August 16, 2012. Researchers compared 380 English and Spanish language newspaper articles from North America, Europe, Australia/New Zealand, Asia, and Latin America to examine regional differences in the way Assange was framed.

This study revealed that generally the tone toward Assange was mostly neutral or positive in all continents. Furthermore, European media gave more attention to Julian Assange than did media from North America or other continents.

Exploratory research revealed that …

Communicating Financial Inclusion Policy In Nigeria: The Role Of The Media, Frank Aigbogun

Bullion

The Central Bank of Nigeria (CBN) has shown great foresight in the effort to ensure that greater numbers of Nigerians that are currently financially excluded are brought into the fold, through effective policy initiatives that are hinged on global best practices. For instance, in 2012 the Bank incorporated information and knowledge that will eventually lead to the formulation to amend existing regulatory frameworks, including recommendations on microfinance, mobile financial services (MFS) and agent banking. The CBN’s aim of educating and imparting skills on financial system inclusion to journalists who through their media would inform the general public about this all-important …

Social Learning Theory In The Frontline Documentary “The Merchants Of Cool”, Alixe A. Wiley

Faculty Curated Undergraduate Works

In the Frontline documentary The Merchants of Cool, the relationship between major media conglomerates and their hedonistic teenage customers is examined through exploring the different tactics industries use to discover and market the next “cool” thing. Industries maintain what the documentary refers to as a “feedback loop” with their customers, which is a cyclic, supply-and-demand relationship that blurs the line between fiction and reality. It has become impossible to tell which side is imitating the other: who do the products and trends that define popular youth culture belong to? What's more, are the sexual and aggressive hormone-fueled behaviors on …

A People's History Of Baseball, Mitchell J. Nathanson

Mitchell J Nathanson

Baseball is much more than the national pastime. It has become an emblem of America itself. From its initial popularity in the mid-nineteenth century, the game has reflected national values and beliefs and promoted what it means to be an American. Stories abound that illustrate baseball's significance in eradicating racial barriers, bringing neighborhoods together, building civic pride, and creating on the field of play an instructive civics lesson for immigrants on the national character. In A People's History of Baseball, Mitchell Nathanson probes the less well-known but no less meaningful other side of baseball: episodes not involving equality, patriotism, heroism, …

Talking Heads: How Broadcast Media Frame The Public Relations Industry., Samara Rose Litvack

Electronic Theses and Dissertations

Researchers conducted a content analysis to measure framing of the public relations industry in 354 English language broadcast transcripts from the United States, Canada, and Australia from Sept. 1, 2009 to Aug. 31, 2010.

The overall tone toward public relations was strongly negative. Mentions reflected one-way forms of communication and mentions of the pejorative term "PR" appeared more frequently than mentions of "public relations". The profession was almost always mentioned within the body of the broadcast, as opposed to the headline or the lead paragraph.

Exploratory research showed 15 shows that included negative mentions 100% of the time. Additionally, 27 …

Love Out Loud Campaign: The Use Of Public Relations In A Suicide Prevention Program, Rachel Helen Egan

Journalism

Each year at Cal Poly, the student community loses at least one student to suicide; many more suffer from depression and its effects. The students who started the Love Out Loud Campaign saw a need for awareness about the aforementioned topics. The campaign raises awareness about depression and its effects, as well as attempts to change the stigma associated with the issue. This paper addresses the need for student initiated suicide prevention campaigns on college campuses, as well as the ways in which the field of public relations can be utilized in said campaigns. The importance of depression awareness is …