Social and Behavioral Sciences Commons^™

Ouachita To Host Annual A Festival Of Christmas Dec. 2 And 3, Erin Jackson, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s School of Fine Arts will present A Festival of Christmas on Dec. 2 and 3 at 7:30 p.m. in Jones Performing Arts Center. The theme for the 25^th annual musical production is “The Spirit of Christmas!”

Ouachita vocal ensembles Concert Choir, Ouachita Singers, Women’s Chorus and Ouachita Sounds will all be featured in the performance. Assisting Ouachita’s student performers will be local children in the Ouachita Honor Choir and Ouachita’s Handbell Ringers. The pit band will feature students from Ouachita’s instrumental program.

Ouachita's Annual A Service Of Lessons And Carols Set For Dec. 6, Erin Jackson, Ouachita News Bureau

Press Releases

Ouachita Baptist University’s School of Fine Arts will present its 20^th annual A Service of Lessons and Carols on Tuesday, Dec. 6, at 7:30 p.m. in Mabee Fine Arts Center’s McBeth Recital Hall. The service is free and open to the public.

The service features nine scripture readings from the books of Genesis, Isaiah, Matthew, Luke and John. Each reading is followed by a carol that reflects Advent and Christmas themes. Ian Cosh, vice president for community and international engagement, will serve as this year’s narrator.

Ouachita Hosts Southern Region Nats Conference; 13 Obu Students Named Finalists, Stephanie Bell, Ouachita News Bureau

Press Releases

Ouachita Baptist University recently hosted the 41^st annual Southern Region NATS (National Association of Teachers of Singing) Conference and Student Auditions on the university’s Arkadelphia campus. Approximately 25 schools were represented from Arkansas, Louisiana and Mississippi.

Thirteen Ouachita students were named finalists in the event, the largest number of finalists for any school in the competition. The finalists included two Ouachita students who were honored in two separate categories each for a total of 15 finalist recognitions.

Music In Advertising: An Overview Of Jingles, Popular Music And The Emotional Impact Of Music In Advertising, Jeremy Jia Le Ng

Senior Honors Theses

Music is used extensively in advertising. Thus, it is surprising that so little research has been conducted on the emotional effects of music in advertising. Industry research has focused on the informational processing model, which measures how effective an advertisement is based on recall and understanding. However, beyond influencing thoughts and behavior, music tugs at the heart and leaves a lasting mark.

This thesis gives an overview of how music has been used in advertising, and delves into the emotional impacts of music in advertising. This thesis also explores the creative process behind choosing the right music for an advertisement, …

The British Are Coming!, Mark D. Weinstein

News Releases

It’s no April Fools’ joke; the British are coming to Cedarville University! At least the music of some of Britain’s most beloved composers and performers. On Friday, April 1, a variety of performances by Cedarville’s talented music students and faculty will take place in the Dixon Ministry Center (DMC) beginning at 6:15 p.m.