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Articles 1 - 4 of 4
Full-Text Articles in Social and Behavioral Sciences
From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss
From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss
Occasional Papers
This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.
Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen
Flavor Of Slo 2012: Applying Concepts From The Communication Discipline To The Marketing And Execution Of A Local Event, Courtney Keiko Ai Hua Wen
Communication Studies
No abstract provided.
Understanding Sustainability: An Examination Of Encoding And Decoding Of Promotion Materials For Green Consumers, Muriel Paige Cross
Understanding Sustainability: An Examination Of Encoding And Decoding Of Promotion Materials For Green Consumers, Muriel Paige Cross
Undergraduate Honors Thesis Collection
Organic farming and foods, sustainable, No Impact Man, the "green movement," "localvore," The Ominvore's Dilemma, and socially and environmentally conscious are all ways to describe a growing subculture concerned with keeping the world a healthy and livable place because of lifestyle, ecological or ethical reasons. Consumers connect with this issue for various reasons ranging from the personal, such as seeking out healthy options, to the social, such as environmentalism and sustainability. Marketers have embraced these consumers as a profitable market segment, as illustrated by the increasing number of organic brands and products in the market today. Three-fourths of U.S. consumers …
Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss
Status: In A Relationship How Effective Is Customer Relationship Marketing On Facebook?, Courtney Weiss
Honors Projects in Marketing
Facebook provides an avenue for companies to connect with consumers in new ways. Since so many tools for communication are available on the site, it can be difficult for a company to focus its marketing efforts. This study examines how consumers respond to Facebook Advertisements and company pages on Facebook in order to determine where companies should allocate their resources on the social networking site. Specifically, it explores consumer click-through rates on Facebook Ads, as well as consumer perception of various Facebook promotional tools. The methodology includes traditional research in the form of a literature review, as well as focus …