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Social and Behavioral Sciences Commons™
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Full-Text Articles in Social and Behavioral Sciences
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Budweiser In The 2017 Super Bowl: Dialectic Values Advocacy And The Rhetorical Stakeholder, Benjamin P. Windholz
Theses and Dissertations--Communication
Organizational-public relations discourse is changing given the advent of social media, and corporate statements are evaluated under different criteria in the digital age. Grounding Budweiser’s response to controversy over their 2017 Super Bowl advertisement in terms of consumer expectations for corporate social responsibility provides a new perspective for approaching Bostdorff and Vibbert’s (1994) conceptualization of values advocacy. This study recognizes the power of the rhetorical stakeholder, a discursively created public, and demands re-evaluation of the values common to society from a co-creational OPR perspective. Conceptualizing dialectic values advocacy outlines the changing values among contemporary, common stakeholders as well as the …
Keeping It All Together: The Challenge Of Complexity, Reputation, And Supply Chain Crises, Kathleen L. Ambrose
Keeping It All Together: The Challenge Of Complexity, Reputation, And Supply Chain Crises, Kathleen L. Ambrose
Theses and Dissertations--Communication
Supply chains are developed to reduce business expenses and increase efficiency. However, a disruption in the supply chain, or a failure in one of the links, can expose organizations to crises that can severely impact short-term bottom line and long-term corporate reputation. This study examines the communication challenges inherent in supply chain crises using Samsung’s 2016 Galaxy Note 7 phone crisis as a case study. Results of this study show, in a supply chain crisis, stakeholders hold the organization responsible, regardless of where in the supply chain the break occurred. This study also examines the impact of complexity inherent to …