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Full-Text Articles in Social and Behavioral Sciences
Panacea, Placebo Or Prudence: Perspectives And Constraints For Corporate Dialogue, Øyvind Ihlen, Abbey Levenshus
Panacea, Placebo Or Prudence: Perspectives And Constraints For Corporate Dialogue, Øyvind Ihlen, Abbey Levenshus
Scholarship and Professional Work - Communication
Public relations has long been preoccupied with the notion of dialogue, and the advent of social media ushered in new enthusiasm. Still, despite the technology on offer and the fact that dialogue has become a value that ‘everyone’ embraces, most research concludes that little actual dialogue takes place between corporations and their stakeholders. Scholars have pointed to a host of different factors to explain this, ranging from practitioners’ lack of time to their lack of understanding of what dialogue is. This article discusses perspectives on corporate dialogue with a focus on the constraints identified in the literature, before presenting the …
The Minimized Face Of Internal Communication: An Exploration Of How Public Relations Agency Websites Frame Internal Communication And Its Connection To Social Media, Abbey Levenshus, Laura Lemon
The Minimized Face Of Internal Communication: An Exploration Of How Public Relations Agency Websites Frame Internal Communication And Its Connection To Social Media, Abbey Levenshus, Laura Lemon
Scholarship and Professional Work - Communication
Internal communication is increasingly vital to organizational success due to the influence of social media, yet it remains understudied within public relations research. Using a qualitative content analysis of 181 websites, this study examines how leading public relations agency websites frame the value of internal communication and its connection to social media. Findings reveal internal communication is largely missing from the frame. When explicitly referenced, it is mostly framed as synonymous with employee communication as a means for management to communicate to employees, though some portrayals are more robust. Websites frame internal communication’s value as enhancing financial outcomes by improving …
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
Scholarship and Professional Work - Communication
We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting ways in which marketing and consumer culture can foster a number of pro-social consumer outcomes (e.g., charity, gift-giving, financial literacy). We also noted an emerging understanding by preschoolers of the social meanings of goods for identity construction and product evaluation. Finally, …
Viral Marketing, Kevin Y. Wang, Mark A. Rademacher
Viral Marketing, Kevin Y. Wang, Mark A. Rademacher
Scholarship and Professional Work - Communication
Viral marketing refers to the application of traditional word-of-mouth marketing to the online environment. Originally developed by Steve Jurvetson and Tim Draper in 1997, the term is used to describe online techniques designed to generate peer-to-peer conversation and buzz about a company, brand, product, or service. A message that contains something of value or appeal is diffused throughout members of a given social network, and ideally across networks, in an exponential fashion, much like the spread of a virus in medical parlance. The rapid adoption of digital and social media tools by politicians has led to an increased visibility and …
Public Relations Professionals’ Perspectives On The Communication Challenges And Opportunities They Face In The U.S. Public Sector, Brooke Liu, Abbey Levenshus
Public Relations Professionals’ Perspectives On The Communication Challenges And Opportunities They Face In The U.S. Public Sector, Brooke Liu, Abbey Levenshus
Scholarship and Professional Work - Communication
This study reports common challenges and opportunities 49 government public relations professionals face in the United States of America (U.S.) when communicating internally and externally. Following on from the primary public sector attributes proposed by Liu and Horsley (2007), the in-depth interviews revealed 13 common attributes that affected government communication practices. The study’s findings are useful for practitioners entering the government communication field in the U.S. and elsewhere, practitioners in other sectors who collaborate with government communicators, and academics developing communication theory for the under-researched public sector.