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Full-Text Articles in Social and Behavioral Sciences
Understanding The Relationship Between Country Reputation And Corporate Reputation, Minsoo Kim
Understanding The Relationship Between Country Reputation And Corporate Reputation, Minsoo Kim
Masters Theses
Increasing attention has been paid to the relationship between country reputation and corporate reputation by both public and private sectors. This study aims to contribute to a better understanding of the relationship by investigating the factors that influence and are influenced by country reputation. In particular, this study examines (a) the impact of country reputation on foreign consumers’ attitudes toward brand and product purchase intentions, (b) the relationship between corporate reputation on country reputation, and (c) the mediating role of product image. Key findings of the study include the positive impact of corporate reputation on country reputation, and the mediating …
Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival
Dairy, Democracy, & Pr: A Political Economic Analysis Of Associated Milk Producers, Inc. 1988-1989, Anna L. Percival
Masters Theses
This paper, using a political economic approach, explores the communication techniques used during a second-wave of consolidation in the dairy industry in the 1980s. After providing a historical context of the dairy industry and its connections with federal policy, this paper follows the story of a large dairy cooperative: Association Milk Producers, Inc. (AMPI) and how it influenced public policy and consumption through interconnected dairy organizations like the National Milk Producers Federation and by using a political action committee. This paper provides an example of Carey's (1997) treetops propaganda by way of the powerful political action committee C-TAPE and the …
Shame On You: An Analysis Of Guilt-Based Advertising Strategies Directed At Parents, Jamie M. Alexander
Shame On You: An Analysis Of Guilt-Based Advertising Strategies Directed At Parents, Jamie M. Alexander
Masters Theses
This thesis examines print advertisements in Parents, a popular parenting magazine, for a period of two years. This study uses critical discourse analysis to find meaning in these print advertisements. Through this analysis, three prominent themes were found in the two-year data collection period. The first of which is the #1 Recommended, a theme that highlights the cultural importance of using only products that have been recommended by medical professionals or hospitals, thereby emphasizing the social power of such persons or establishments. The second is comfort, care, and the good stuff, a theme that highlights a maternal desire to …