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Full-Text Articles in Social and Behavioral Sciences
Public Relations And Employee Performance In Nigerian Institutions Of Higher Learning, Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim
Public Relations And Employee Performance In Nigerian Institutions Of Higher Learning, Muhammad Nura Nguru, Adamkolo Mohammed Ibrahim
Informasi
Organizations' internal publics, which generally comprises two categories of personnel, namely management staff and employees constitute some of the key elements that contribute toward realizing the goals and objectives of the organization. However, unlike non-academic organizations, institutions of higher (academic) learning have two additional categories of internal publics "” academic staff and students. This makes such institutions a bit unique. Public relations (PR) as a management function and tool is utilized by the management between itself and all categories of internal publics to facilitate smooth information dissemination and communication for enhanced job performance. Hence, a unique type of PR practice …
Audience And Public Service Advertisement About The Dangers Of Smoking, Awanis Akalili
Audience And Public Service Advertisement About The Dangers Of Smoking, Awanis Akalili
Informasi
Public service advertisement which said "Berhentilah Menikmati Rokok Sebelum Rokok Menikmati Anda" is a warning the dangers of smoking which is aired on television. This advertisement is produced by the government to make smokers realize the dangers of smoking among young people especially students. However, this aim cannot be so easily achieved because the community nowadays is not a passive audience but it has moved into active audience. By taking four informants, this study tries to answer the question of how the student smokers among gang understand the advertising messages in public service advertisement which said "Berhentilah Menikmati Rokok Sebelum …
Public Service Ads. Of Reserving Peat Forests, Atika Atika, Achmad Bayu Chandrabuwono
Public Service Ads. Of Reserving Peat Forests, Atika Atika, Achmad Bayu Chandrabuwono
Informasi
Social messages in Public Service Ads should be designed as appealing as possible because it affects the effectiveness of the advertisement. This study aims to investigate the attractiveness of public service advertisement of Preserving Peat Forests. The study uses a quantitative approach and data were collected through surveys involving respondents who work in Peat Restoration Agency in South Kalimantan. The measurement uses a semantic differential scale. The results show that informative/rational appeal of Public Service Ads Preserving Peat Forests is in the medium category, while the emotional appeal is rather low. Public Service Advertisement of Preserve Peat Forests which is …