Social and Behavioral Sciences Commons^™

Framing Esports’ Jedi Issues: A Case Study In Media Irresponsibility, David Painter, Brittani Sahm

Faculty Publications

Purpose: This investigation analyzes Asian, European, and North American coverage of esports’ justice, equity, diversity, and inclusion (JEDI) issues as a case study of media organizations’ communications on these topics.

Design/methodology/approach: This quantitative content analysis describes coverage of esports’ race, gender, age, and social class issues to draw inferences about media organizations’ abilities to meet their social responsibilities when reporting on organizational JEDI issues.

Findings: There were significant differences across continents; however, most stories only mentioned gender and age, seldom noting esports’ race or social class issues.

Research limitations/implications: Although all stories analyzed were published in English, the findings extend …

In-Feed Native Advertisement On News Websites: Effects Of Advertising Format, Website Reputation, And Product Involvement, Lijie Zhou, Fei Xue

Faculty Publications

Focusing on two popular types of native advertising, endemic in-feed advertisements and linked in-feed advertisements, the current study examined the effects of advertising format, website reputation, and product involvement on perceived advertising credibility (trustworthiness and expertise), attitude toward the advertisement, brand interest, and purchase intention. In general, endemic in-feed advertisements were rated more favorably on source expertise and brand interest, while linked in-feed advertisements scored higher on attitude toward the advertisement. Three-way interaction effects were found for source trustworthiness, attitude toward the advertisement, brand interest, and purchase intention. Endemic in-feed advertisements showed stronger impact for the high-involvement product on a …

Appeals To Ownership Of Automobiles In Style Magazines Of The U.S. And U.K., 1930-2000, Steven D. Silver

Faculty Publications

We report an analysis of attribute and motive content of appeals to automobile ownership in print advertising of style magazines in the U.S. and U.K. Results of the analyses show significant country differences in appeals to technology, status and subcategories of motivation.

Socially Minded: Ethical Awareness And The Creative Advertising Student, John Delacruz

Faculty Publications

Creativity can be a powerful driver for brand communications. Entertaining and engaging, we tell the world stories across media channels that encourage consumption and allow brands a central role in shaping identities, communities and history. Advertising often comes under fire for encouraging conspicuous consumption and establishing unattainable desires among consumers. Worst, advertising is accused of hoodwinking innocent consumers into spending money they haven’t got on things they don’t need. Yet we persevere, crafting campaigns that are fun to interact with and building brands that resonate emotionally with consumers. As educators in the field of advertising and other creative industries we …

Selling Electronic Media, Timothy Hendrick

Faculty Publications

"Selling Electronic Media" both explains the disciplines of electronic media in a comprehensive manner and incorporates how to be a competent and organized salesperson related directly to the advertising industry.

Dm Critical Digital Advertising, Timothy Hendrick

Faculty Publications

"Critical Digital Advertising" by Andrew McStay is as up-to-date as much as it can be with the ever-changing landscape in digital and new media.

"Teaching Competitiveness In Advertising", Timothy Hendrick

Faculty Publications

No abstract provided.

The Moral Sensitivity And Character Of Public Relations Students: A Preliminary Study, Mathew Cabot

Faculty Publications

Public relations practitioners and academics have been exploring ethics models, revising ethics codes, holding ethics workshops, and building ethics curricula -- all in an attempt to address the ethical lapses that continue to occur in the profession. Little of this activity, however, has included research dealing with the moral development of public relations practitioners and its connection to ethics theories, codes, and instruction. Cabot (2004) explored the integration of moral development theories into applied professional ethics by introducing the Four-Component Model of moral functioning. By breaking moral functioning into the four components of sensitivity, judgment, motivation, and character, the FCM …

Understanding The Effectiveness Of Product Placement: The Roles Of Placement Congruency And Information Processing, Kavita Jayaraman, Jing Zhang

Faculty Publications

This project examined the influence of placement congruency and information processing on the effectiveness of product placement in a TV sitcom. In an experiment, we found that compared to an incongruently placed product, a congruently placed product elicited lower level of product recall, but more favorable product attitudes among respondents. Moreover, this attitudinal effect was more pronounced when the respondents engaged in incidental (vs. deliberate) information processing when they watched the TV program.

’Shift’ Happens: What Our Pr Students Are Willing To Do When No One Is Watching, Mathew A. Cabot

Faculty Publications

No abstract provided.