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Two Pioneers In Advertising Photography: Oliviero Toscani And David La Chapelle, Antonio Scontrino
Two Pioneers In Advertising Photography: Oliviero Toscani And David La Chapelle, Antonio Scontrino
Antonio Scontrino
In advertising photography’s crowded and competitive world, creativity and originality of style are key distinguishers. Some photographers challenge conventions to assert their innovative ideas. Dealing with extremely delicate social issues and effectively using them is a rare and difficult task in this field. In this regard Oliviero Toscani and David LaChapelle mark an era in advertising photography. These artists have started a new phase in fashion photography by inventing a revolutionary approach to business, communication, and public relations. Although both photographers worked with similar content, they applied different techniques and styles, and their work significantly differs in in terms of implementation and …