Social and Behavioral Sciences Commons^™

Vendor Of The Month: A Marketing Collaboration, Lateka Grays, J. Cory Tucker

Library Faculty Publications

Marketing library resources remains an important issue despite library reductions in staff and collections budgets. In order to maintain or expand marketing programs, libraries could do well tapping into the expertise available through the vendors supplying resources to libraries. A case study of a library marketing program called, “Vendor of the Month,” at the University of Nevada, Las Vegas explains the collaboration between the library and its vendors to increase awareness and use of selected electronic resources.

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Library Faculty Publications

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere.

Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss

Occasional Papers

This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.

Business Community Outreach: Exploration Of A New Service Role In An Academic Environment, Patrick Griffis, Sidney Lowe

Library Faculty Publications

A recent special issue of the Journal of Business & Finance Librarianship focusing on business librarianship and entrepreneurship includes many case studies detailing entrepreneurship outreach initiatives from academic libraries. The introductory article, "Entrepreneurship Outreach: A New Role for the Academic Business Librarian" by Karen MacDonald, outlines entrepreneurial outreach initiatives in the issue, stating that they “describe three very different approaches libraries have taken to align themselves with a key mission of the university – economic development” (MacDonald, 2010, p. 159). This chapter elaborates on this previous work in describing the exploration of a new role in business community outreach as …

Business Community Outreach: Exploration Of A New Service Role, Patrick Griffis, Sidney Lowe

Library Faculty Presentations

Benefits of Business Outreach:

- Promotes value of library in a community
- Increases awareness of library services in a community
- Provides opportunities for external fundraising
- Connects library to other community agencies
- Increases library awareness of community services
- Provides opportunities for programming activities

Demonstrating Library Value In A Period Of Retrenchment, Jeanne M. Brown

Library Faculty Presentations

Approaches
- What users want
- What users like
- Worth
- What users value
- Presenting your case to the PTB
- Plan Bs

Going Global: An Information Sourcebook For Small And Medium-Sized Businesses, J. Cory Tucker

Library Faculty Publications

Awe (Univ. New Mexico, Albuquerque) has produced a wonderful resource for entrepreneurs and business owners interested in expanding their companies to the international market.

The Burger King Revolution: How Las Vegas Bounced Back, 1983-1989, David G. Schwartz

Library Faculty Publications

Most who have considered Las Vegas history have concluded that not much happened in Las Vegas gaming between the openings of the original MGM Grand (1973) and Mirage (1989). In fact, several structural changes during the 1980s had already reversed a declining appeal. Responding to three crises—competition from Atlantic City, a national economic downturn, and the MGM Grand fire—Las Vegas casino operators began to draw more extensively on a middle-class mass market. Capitalizing on the “Burger King Revolution,” Strip casinos drew more gamblers who, on average, played less, and slot machines displaced table games as the industry’s leading revenue producer. …

Risk Communication For Emerging Technologies: A Mini-Roadmap, Susanna Hornig Priest, Ted Greenhalgh, Elizabeth Young

Public Policy and Leadership Faculty Publications

This document summarizes the results of a workshop on risk communication that took place in January, 2009, involving participants from across North America but concentrated in the Western U.S. The workshop considered risk communication challenges and opportunities across a range of technologies and strategies. The discussions suggested that potential synergies exist across risk-related topics, as well as across disciplines, and highlighted the need for constructing opportunities for members of this research community to exchange ideas and results on an ongoing basis.

Buy Low, Sell High, Get In Now: Low-Stakes/Low-Investment Information Literacy Initiatives Pay Off Big, David Wilson, Jeremy Donald, Steven Hoover

Library Faculty Presentations

Become familiar with the concept of low stakes/low investment information literacy initiatives in order to communicate their potential value to faculty members, other librarians, and administrators. Recognize how collaboration between your library and other entities on campus can reinforce information literacy initiatives in order to draw upon the strengths and shared values of existing programs. Learn about successful initiatives in order to generate ideas that would be useful for your institution.

Organizational Credibility Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

As economic stressors increase and voting participation decreases, it is important for public administrators to find ways to minimize the negative consequences of distrust in government and to rebuild credibility by making the necessary changes to organizational culture, improving business practices, working with the media to build new more positive relationships, and by accentuating the good news about progress made. Events like Hurricane Katrina tragically teach us how long lasting one negative event can truly be because it is truly a disaster not only for those directly affected but also for those indirectly involved due to its negative affect on …

Communication Counts, Christine G. Springer

Public Policy and Leadership Faculty Publications

The author discusses the necessity of communications in a business setting. She cited the implementation of Plain Talk by the Annie E. Cassey Foundation which proves the fact that policy works best when decision makers, community residents and citizen customers communicate effectively. She also revealed that to surely achieve success in the business, it is suggested to never underestimate the emotional power of human nature and build a sense of community through continual communication.

Hitting The Headlines In Europe: A Country-By-Country Guide To Effective Media Relations, Priscilla Finley

Library Faculty Publications

Burton and Drake's guide offers a practical approach for British or American flacks who are planning public relations campaigns in Europe. The first half presents an overview of the European media landscape with specific advice about approaching print media, news agencies, and media centers. The second half profiles 43 European countries, surveying the general media environment and noting key players in various media genres.