Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
- Publication
- Publication Type
Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Annual Report, 2017-18, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.
Annual Report, 2017-18, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.
Annual Reports
No abstract provided.
Millennial Effects On Tourism And Branding In Rural Destinations, Tousley Anne Leake
Millennial Effects On Tourism And Branding In Rural Destinations, Tousley Anne Leake
Honors Theses
Research reveals that Millennials are becoming one of the leading markets for tourism and travel industries. Because of this, tourism destinations have been forced to examine their current marketing strategies in order to appeal to this market. The purpose of this study is to examine the most effective marketing strategies for rural tourism destinations to reach the target market of Millennials. This thesis identifies small town destinations as a facet of the tourism industry and effects of the market on branding and marketing a destination. It further analyzes the current marketing strategies used by rural destinations to remain competitive in …