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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
Public Understanding Of One Health Messages: The Role Of Temporal Framing, Sungjong Roh, Laura N. Rickard, Katherine A. Mccomas, Daniel J. Decker
Public Understanding Of One Health Messages: The Role Of Temporal Framing, Sungjong Roh, Laura N. Rickard, Katherine A. Mccomas, Daniel J. Decker
Research Collection Lee Kong Chian School Of Business
Building on research in motivated reasoning and framing in science communication, we examine how messages that vary attribution of responsibility (human vs animal) and temporal orientation (now vs in the next 10 years) for wildlife disease risk influence individuals’ conservation intentions. We conducted a randomized experiment with a nationally representative sample of US adults (N = 355), which revealed that for people low in biospheric concern, messages that highlighted both human responsibility for and the imminent nature of the risk failed to enhance conservation intentions compared with messages highlighting animal responsibility. However, when messages highlighting human responsibility placed the risk …
Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith
Crisis Communication And Ethics: The Role Of Public Relations, Yan Jin, Augustine Pang, Joshua Smith
Research Collection Lee Kong Chian School Of Business
Purpose: The purpose of this paper is to explore the veracity of the contingency model of ethical crisis communication by examining the factors of influence in a time of crisis including what constitutes ethics in a time of crisis; the role of public relations (PR) practitioners as the “moral conscience” of an organization and perceptions of the PR’ role within top management. Design/methodology/approach: In-depth interviews were conducted among ten senior PR managers with crisis communication experience in North America. Findings: This research identifies and investigates six ethical variables – the nature of the crisis, the role of top management, the …