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Social and Behavioral Sciences Commons™

Open Access. Powered by Scholars. Published by Universities.®

Public Relations and Advertising

Selected Works

2018

Articles 1 - 7 of 7

Full-Text Articles in Social and Behavioral Sciences

Long-Time Journalist, Professor Joins The Scioto Voice: Hapney Brings 30 Years Of Journalism Experience To Readers In Scioto County, Terry L. Hapney Jr. Oct 2018

Long-Time Journalist, Professor Joins The Scioto Voice: Hapney Brings 30 Years Of Journalism Experience To Readers In Scioto County, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

Marshall University journalism professor Dr. Terry L. Hapney, Jr., joins the writing staff at the Scioto Voice newspaper.

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Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano Jun 2018

Reputational Threats Online: Social Media As A Simultaneous Agent Of Crisis And Tool For Response And Resolution In The Case Study Of An American Academic Library, Margaret C. Stewart, Maria Atilano

Maria Atilano

This paper details a reputational threat to an American academic library where a viral social media post and associated negative comments misrepresented the institution and brand’s values. Immediately, the marketing librarian responsible for social media responded to the threat by engaging directly with the library consumers, sharing content and information with the broader online community, and reinforcing the library’s values and commitment to consumers. While the resolution to the crisis was mostly favourable, the event was unanticipated and invited a keen learning opportunity that is documented in this case study. Reflections and takeaways from this incident are discussed in the …

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Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr. May 2018

Public Relations And The School Superintendent: From Theory To Practice, Terry L. Hapney Jr.

Terry L. Hapney Jr., Ph.D.

This article examines public relations in the K–12 school system context. Specifically, the goal of this article is to examine the school superintendent as the chief public relations practitioner of the school system and how he/she would operate as such in the realms of seven public relations theories, as the superintendent works toward meeting the goals and objectives of his/her school district: strategic management function, communitas versus corporatas, persuasion, storytelling and branding, postmodernism, understanding, and sociology.

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Two Pioneers In Advertising Photography: Oliviero Toscani And David La Chapelle, Antonio Scontrino May 2018

Two Pioneers In Advertising Photography: Oliviero Toscani And David La Chapelle, Antonio Scontrino

Antonio Scontrino

In advertising photography’s crowded and competitive world, creativity and originality of style are key distinguishers. Some photographers challenge conventions to assert their innovative ideas. Dealing with extremely delicate social issues and effectively using them is a rare and difficult task in this field. In this regard Oliviero Toscani and David LaChapelle mark an era in advertising photography. These artists have started a new phase in fashion photography by inventing a revolutionary approach to business, communication, and public relations. Although both photographers worked with similar content, they applied different techniques and styles, and their work significantly differs in in terms of implementation and …

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Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis Apr 2018

Leading The Horses To Water That They Will Want To Drink: Strategies For Promoting Your Institutional Repository On And Off Campus, Daniel Kipnis

Daniel G. Kipnis

This presentation will outline strategies designed to promote institutional repositories to a university community.

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Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir Jan 2018

Americans, Marketers, And The Internet: 1999-2012, Joseph Turow, Amy Bleakley, John Bracken, Michael X. Delli Carpini, Nora A. Draper, Lauren Feldman, Nathaniel Good, Jens Grossklags, Michael Hennessy, Chris Jay Hoofnagle, Rowan Howard-Williams, Jennifer King, Su Li, Kimberly Meltzer, Deirdre K. Mulligan, Lilach Nir

Chris Jay Hoofnagle

This is a collection of the reports on the Annenberg national surveys that explored Americans' knowledge and opinions about the new digital-marketing world that was becoming part of their lives. So far we’ve released seven reports on the subject, in 1999, 2000, 2003, 2005, 2009, 2010, and 2012. The reports raised or deepened a range of provocative topics that have become part of public, policy, and industry discourse. In addition to these reports, I’ve included three journal articles — from I/S, New Media & Society and the Journal of Consumer Affairs — that synthesize some of the findings and place …

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How Different Are Young Adults From Older Adults When It Comes To Information Privacy Attitudes & Policies?, Chris Jay Hoofnagle, Jennifer King, Su Li, Joseph Turow Jan 2018

How Different Are Young Adults From Older Adults When It Comes To Information Privacy Attitudes & Policies?, Chris Jay Hoofnagle, Jennifer King, Su Li, Joseph Turow

Chris Jay Hoofnagle

Media reports teem with stories of young people posting salacious photos online, writing about alcohol-fueled misdeeds on social networking sites, and publicizing other ill-considered escapades that may haunt them in the future. These anecdotes are interpreted as representing a generation-wide shift in attitude toward information privacy. Many commentators therefore claim that young people “are less concerned with maintaining privacy than older people are.” Surprisingly, though, few empirical investigations have explored the privacy attitudes of young adults. This report is among the first quantitative studies evaluating young adults’ attitudes. It demonstrates that the picture is more nuanced than portrayed in the …

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