Social and Behavioral Sciences Commons^™

Loving: Who Can The Irs Regulate?, Robert D. Probasco

Robert Probasco

Social Media, Privacy, And The Employment Relationship: The American Experience, Ariana R. Levinson

Ariana R. Levinson

Appearances Do Matter! What Libraries Can Learn From Clinton Kelly, Nancy E. Fawley

Nancy Fawley

One could easily mistake Clinton Kelly’s closing keynote presentation at ACRL 2011 in Philadelphia last March as light fare. Kelly, cohost of TLC’s What Not To Wear, spoke enthusiastically about the importance of one’s appearance and the necessity of making an extra effort in the way individuals present themselves. His keynote address, and the fact that a fashion expert was a speaker at a conference for librarians, sparked debates on Twitter and in the blogosphere. Do appearances matter? I say they do and add that this applies to buildings and objects, as well. Academic libraries, especially, could benefit from some …

Advertising Strategy: Creative Tactics From The Outside/In, Jean Grow, Tom Altstiel

Jean Grow

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising. Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top …

Recapturing Our Minds, Reclaiming Higher Learning: A Review Of R. P. Keeling’S And R. H. Hersh’S “We’Re Losing Our Minds: Rethinking American Higher Education”, Brandon Hensley

Brandon O. Hensley

Situating their conversation within a growing weltanschauung that the world is becoming “flat" and intellectual capital is integral to a changing globalized marketplace with emerging superpowers, Keeling and Hersh (2012) lay forth a bold claim in We’re Losing Our Minds: undergraduate education in the U.S. is sapping minds because learning is no longer the primary focus or essence of colleges and universities. “Intoxicated by magazine and college guide rankings, most colleges and universities have lost track of learning as the only educational outcome that really matters” (p. 13). The authors advance that this systemic crisis, though well documented (even before …

Review Of: Mad Women: The Other Side Of Life On Madison Avenue In The '60s And Beyond (By Jane Maas), Jean Grow

Jean Grow

No abstract provided.

Advertising Creative: Strategy, Copy & Design, Tom Alstiel, Jean Grow

Jean Grow

No abstract provided.