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Full-Text Articles in Social and Behavioral Sciences
How Do New Media Environments Influence Consumer Responses To Advertising? A Meta-Analytic Approach To Ad Avoidance, A-Reum Jung
How Do New Media Environments Influence Consumer Responses To Advertising? A Meta-Analytic Approach To Ad Avoidance, A-Reum Jung
LSU Doctoral Dissertations
This study aims to a) identify a comprehensive list of the antecedents and consequences of ad avoidance, b) examine how strongly they relate to ad avoidance, and c) investigate how those relationships differ across media formats. In order to fulfill these purposes, two studies (a meta-analysis and an online survey) were conducted. The meta-analysis yielded 52 antecedents and 7 consequences. Ad-related perception, ad tactics, personal characteristics, ad exposure conditions, personal experiences, and demographic information were major categories of antecedents. Decreased cognitive abilities to recall and recognize ad messages were primary consequences of advertising avoidance. In addition, the survey found that …
History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn
History Of Journalism Education: An Analysis Of 100 Years Of Journalism Education, Hilary Akers Dunn
LSU Master's Theses
This quantitative content analysis uses course descriptions to find changes in journalism education at the University of Missouri, Louisiana State University, and the University of North Carolina over 100 years. This study found that there are two influencing factors that are inherent to the journalism profession: advances in technology and the maturity of the profession itself. These two influencing factors produced changes in technology used in curriculum, course focus (e.g. skill, theory, general knowledge, and history), and course topics (e.g. advertising, broadcasting, public relations, etc.) This study also found that leadership is the most influential factor of change in journalism …
From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman
From Party To Publicity: The Transitional Role Of Three Publicity Experts On The Road To Modern Campaigning, Meagan H. Collman
LSU Master's Theses
During an election cycle, social media newsfeeds and TV screens are overrun with political advertisements and celebrity politics. Publicity has become a critical component of presidential elections. While many argue that a reliance on publicity developed with the popularization of the television, I argue that a dependency on publicity occurred in the early-to- mid 1900’s with three publicity experts who paved the way for future elections. Robert Woolley in Woodrow Wilson’s 1916 campaign exercised unprecedented management over his publicity bureau and used new techniques catering to new mediums of the time; Albert Lasker in Warren Harding’s 1920 campaign merged the …