Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 1 of 1
Full-Text Articles in Social and Behavioral Sciences
United Airlines' Public Relations Crisis, Katie Crowther, Andrew Mueller, Jared Van De Crommert, Laura Arroyo, Matt Jones
United Airlines' Public Relations Crisis, Katie Crowther, Andrew Mueller, Jared Van De Crommert, Laura Arroyo, Matt Jones
SCOM Undergraduate Research Conference
This project involves an in-depth analysis of how the United Airlines Express Flight 3411 affected customer’s attitudes, intent to fly, and supportive communication intent of the Airline Company, United, among a sample population. The goal is to demonstrate whether or not the incident on flight 3411 affected the JMU student body as a whole and whether or not they would still fly with United Airlines.