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Social and Behavioral Sciences Commons™
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Articles 1 - 6 of 6
Full-Text Articles in Social and Behavioral Sciences
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Claudia I. Janssen Danyi, PhD
This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …
Battle Of The Brands: Producing Medium-Specific Video Promotion Of Music Commodity Signs For The New Media Epoch, Josh Grube
Undergraduate Honors Theses
No abstract provided.
Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal
Organizational Identity As A Promotional Tool: The Case Of The Panther Paw, Samantha L. Neal
Masters Theses
This paper examines a promotional campaign that was put together during the fall semester of 2012. The campaign was for a local bar, the Panther Paw Bar and Grill, and after data collection, it was determined that the main issue the bar suffered from was a lack of identity. So, with this knowledge, organizational identity was chosen as the main promotional tool for the campaign. The content of this paper outlines this process from start to finish including data collection, the plan put in place for the bar, and the promotional work that was done throughout the fall semester of …
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan
"Single Girl Summer" Enterprise: Building A Successful Brand Using Social Media As A Branding Tool, Rashida Lyles-Cowan
Masters Theses
This is a creative thesis that examines the benefits of using an integrated public relations and marketing campaign for the novel, Single Girl Summer. The campaign was created during the fall semester of 2012, after determining that the novel lacked a clear and concise brand identity. This document outlines important factors that happened during the campaign including; literature research, plan of implementation, promotional work, and more. Finally, this paper discusses the implications of the campaign and results, examining the effectiveness of the integrated public relations and marketing campaign for Single Girl Summer.
"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson
"A Few Smooth Moves": Phi Rho Eta Fraternity Inc. National Branding Campaign, Shea E. Brunson
Masters Theses
No abstract provided.
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Corporate Historical Responsibility (Chr): Addressing A Past Of Forced Labor At Volkswagen, Claudia Janssen Danyi
Faculty Research and Creative Activity
This article introduces corporate historical responsibility (CHR), a concept that can guide organizations when addressing dark corporate histories. CHR holds that organizations have responsibilities toward victims of past corporate practices and toward present reconciliatory discourse. Volkswagen’s discourse about its history of forced labor during WW II serves as an example of CHR. The rhetorical analysis illustrates that CHR hinges on the recognition of the past as a moral issue and on the organization’s ability to create historical accountability, take responsibility, make public acknowledgements, and remember its past. It further illustrates that CHR creates sustainable policies that can strengthen corporate citizenship …