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Social and Behavioral Sciences Commons™
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Articles 1 - 2 of 2
Full-Text Articles in Social and Behavioral Sciences
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
“Friendship With A Brand”: Parasocial Interaction With Burger Brands On Social Media, Alexander E. Carter
Electronic Theses and Dissertations
The present study represents a content analysis of the efforts of real-world brands to facilitate parasocial interaction with their followers. The researcher examined these social media exchanges through the scope of parasocial interaction theory, uncertainty reduction theory, and social response theory. The researcher examined posts in mid to late August 2017 and utilized a code sheet to find confirmed parasocial interaction triggers by brands, and examples of parasocial interaction in the posts of those brands’ followers. The researcher looked to see if the utilization of previous research in controlled environments could provide the framework for studying the non-controlled conditions of …
Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters
Scroll In Color: Examining How Colors In Instagram Pictures Illicit Emotions In Users, Chelsi Crockett, Susan Waters
Undergraduate Honors Theses
This study aims to understand if colors in Instagram pictures causes emotions in users. The methods involved in this study included a survey where respondents were presented with questions asking them how certain colors made them feel and users were also presented with pictures with varying color undertones and asked which picture made them feel a specific emotion. This study may provide indications for further research and advertising and public relations techniques using social media, specifically Instagram and utilizing colors within Instagram pictures.