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Full-Text Articles in Social and Behavioral Sciences
Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho
Friends Of Hearst Castle: Creating A Social Media Plan Using Public Relations Strategies For A Nonprofit, Amy Jean Checho
Journalism
Nonprofits, like Friends of Hearst Castle, understand the importance of social media use such as Facebook. However, many times Facebook messages are inconsistent and the multiple channels of social media are overwhelming. A Social Media Strategy or Plan can help nonprofits communicate their goals effectively and efficiently, with more success than before. This project discusses the best ways nonprofits can maximize their Facebook usage. Facebook is an easy way for nonprofits to communicate with their target audiences and have consistent communication. Friends of Hearst Castle was the nonprofit I worked with to help create and implement a Social Media Plan. …
Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park
Understanding The Dimensions Of Trust In Public Relations And Their Measurements, Joosuk Park
Doctoral Dissertations
Trust judgment of an organization’s publics validates the existence of an organization as well as being one of the most powerful moderators of public relations effectiveness. The ideas of trust as one of the key dimensions to explain relational status between an organization and its key publics has been around more than a decade. Over the last two decades, the idea of trust in fact has been showing rising prominence across many diversified studies of relationship and relationship management. In relationship management, one of the important goals of public relations is to build mutually beneficial relationships among organizations and their …
From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss
From The Last Frontier To The New Cosmopolitan A History Of Casino Public Relations In Las Vegas, Jessalynn Strauss
Occasional Papers
This research chronicles the history of public relations by the gaming industry in Las Vegas. Reflecting larger trends in the field, public relations efforts by the casinos and hotels in this popular tourist destination have used a variety of communication tactics over time to promote themselves to potential Las Vegas tourists. Based on archival materials from over 30 casinos and gaming corporations, this paper identifies four ways in which public relations is practiced in the gaming industry and four macro-level trends in the evolution of casino public relations in Las Vegas.
The Use Of Public Relations Tactics In Two Nationwide Fundraising Campaigns In Nonprofit Organisations In Ireland. A Case Study Analysis, Arlene Hogan
Theses
This study aims to analysis the use of public relations in two of Ireland’s nonprofit organisations and their national fundraising campaigns. The two charities chosen were The Mater Foundation and its national fundraising campaign called The Heart Appeal and the second charity is The Irish Heart Foundation and its national campaign called Happy Heart Weekend. The questions that the author will be looking to find are the importance of having PR as part of a nonprofit nationwide fundraising campaign, what PR tactics do these charities use to publicise their national fundraising campaigns in question and does communication play a strategic …
Brand And Public Relations In The Taiwanese Not-For-Profit Sector : A Case Study Of The Eden Social Welfare Foundation, I-Hsuan Wu
Theses: Doctorates and Masters
In a competitive environment in Taiwan, not-for-profit organisations (NPOs) seek to differentiate themselves from other NPOs. ‘Brand’ improves the internal functions and competitiveness of these NPOs; attracts funding to them by making use of public relations (PR) strategies and techniques and expanding the access to public resources; and also conveys a slick corporate image to the public. This research project has adopted a PR perception of leading marketing concepts to look at charity brand strategy. This approach has been taken instead of the more common marketing-oriented perspective. NPOs exist because of their public service or social welfare missions. The best …