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Full-Text Articles in Social and Behavioral Sciences
Social Construction Of Sexual Equality In Distilled Beverage Advertising, Kathleen Dianne Lecoe-Cannucci
Social Construction Of Sexual Equality In Distilled Beverage Advertising, Kathleen Dianne Lecoe-Cannucci
Dissertations and Theses
One aspect of the role of advertising in the process of maintaining and reinforcing or challenging the socially constructed worlds of maleness and femaleness, and especially the portrayal of the "woman's place," was explored in this study.