Social and Behavioral Sciences Commons^™

The Effects Of Message Quantification: The Modearing Role Of Numeracy, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

Although the numerical information effects has been reported in persuasive contexts, little research has investigated how numeric information in the drug efficacy appeals may affect consumers' evaluation of DTC advertising. Based on an experiment, the current study revealed that: (a) consumers reported more positive perceived message effectiveness of and attitude toward advertising toward numeric DTC advertising; (b) when consumers were lowly numerate, the persuasive effects of numeric information was stronger. When consumers were highly numerate, however, the persuasive effects of numeric information was significantly reduced; and (c) perceived message effectiveness was found to be a valid indicator of actual DTC …

Dtc Advertising And Perceived Importance Of Illness: Two-Sided Message And The Moderating Role Of Dtca Skepticism, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

To better understand consumers' coping mechanisms of DTC advertising and to address socially important health issues, the current study examined whether perceived importance of sleep disorders is influenced by DTC advertising. Two-sided message order and DTCA skepticism were hypothesized as predictors of the perceived importance. The results showed that there is interaction between order effects and DTCA skepticism. Theoretical, practical, and regulatory implications are discussed.

The Effects Of Statistical Information In Pharmaceutical Product Advertising, Ilwoo Ju

Annual Research Symposium of the College of Communication and Information

In the contexts of prescription drug (DTC) advertising, statistical information has been frequently used. However, little is known about how the statistical information affects consumer attitude toward the advertisement and perceived importance of an advertised illness. Based on an experiment, the present study explored the mechanism of consumers' DTC advertising information processing using structural equation modeling (SEM) approach. The findings revealed that: (a) the use of statistical information in DTC advertising positively related to perceived message effectiveness; (b) perceived message effectiveness positively related to attitude toward the advertisement and perceived importance of an advertised illness; and (c) message framing (gain …

An Examination Of The European Advertising Standards Alliance: The Relationship Between Uncertainty Avoidance And Children's Online Advertising Regulation Code., Nathan Evans

Annual Research Symposium of the College of Communication and Information

No abstract provided.

Innovative Event Management: Is Your Organization Thriving Or Just Surviving?, Chivonne Marie Hyppolite, Brandon Lamont Jones

Black Issues Conference

"Innovative Event Management: Is Your Organization Thriving or Just Surviving?"- All programming is not effective programming! This presentation will allow participants to critically analyze the structure and effectiveness of their organization. This presentation will address three pertinent domains of student organization function: Leadership, Event Management Strategies and Organizational Branding and offer participant’s innovative ideas to catapult their organization to the next level. The learning outcomes of this presentation will prepare the participant to utilize collaborative relationships to construct a holistic brand, develop innovative leadership strategies and effectively execute events.

The success of your organization stems from your university and community …

Herding Cats, Knitting Fog, And Nailing Pudding To The Wall: Toward A Mixed-Methods Approach For Evaluating Social Media Marketing In Libraries, Selene Colburn

UVM Libraries Conference Day

Just a few years ago, social media tools were so new that adapters were considered innovators. Many academic libraries now routinely share information about their collections, programs, and services through these modalities, but how do we evaluate our efforts, in a medium that remains inherently experimental? This paper will look at both qualitative and quantitative evaluative measures that can be used together to assess the efficacy of social media marketing campaigns and will provide conference-goers with sample rubrics for assessing the use of Facebook, Twitter, and YouTube.

Crowdsourcing Course Design: Tapping The Collective Intelligence Of Campus Stakeholders, Patrick Griffis, Steven Hoover

Scholarship Colloquium

Background

• UNLV General Education Reform

– led to First Year Experience Course in College of Business

• Course taught by advisors in College Of Business

• Collaboration between Librarians and BUS103

• Libraries hosted Faculty Institute for First Year Seminars

– Collaborative course design with business instructors, civic engagement and student success professionals, technology specialists, and librarians

Academic Libraries And English Composition Programs: A Literature Review Of Current Trends, Erin E. Rinto

Scholarship Colloquium

This literature review examines a sampling of the last ten years of research on the relationships between academic libraries and English Composition Programs in an effort to uncover potential methods for a new collaboration between the Lied Library and the English Composition Program at UNLV. Three general trends are identified and discussed in terms of their strengths and weaknesses for local implementation.

The Social Web: Utilizing Social Media To Expose And Provide Access To The Unlv Libraries Digital Collections, Amy Jo Hunsaker

Scholarship Colloquium

Why use Social Media?

Exposure

Access points

Promotion

Establish relationships

Promote discourse

Promoting Awareness Of The Unlv University Archives, Tom D. Sommer

Scholarship Colloquium

Promoting awareness of the University Archives has evolved for me for the past six years as University Archivist. It started out as an idea that quickly grew into a wonderful relationship between the University Archives and the rest of UNLV. I originally promoted awareness through outreach services as a librarian in Oro Valley, Arizona. It was a nice way for the organization to get the word out about the new library in the neighborhood. I started by reading novels to kids in Summer Camps at the nearby middle and high schools. It was a lot of fun and I was …