Social and Behavioral Sciences Commons^™

Vocal Velocity: A Strategic Public Relations Plan For The Contemporary A Cappella Society Of America, Deanna Payson

Honors Capstone Projects - All

The Contemporary A cappella Society of America (CASA) is a not-for-profit organization whose mission is, “to foster and promote contemporary a cappella music around the world through education, recognition, and the creation of performance opportunities.” In order to fulfill this mission, CASA must develop and maintain fruitful relationships with two key publics: a cappella groups and a cappella fans. My Honors capstone will be two-tiered, including a short-term public relations strategy aiming to strengthen the organization's relationship with a cappella groups, along with a long-term strategy to increase its recognition and presence in the world of a cappella fans. The …

From Barbie With Love: Implications Of The Mixed Messages From America’S Plastic Sweetheart, Lisa Gapinske

Honors Capstone Projects - All

As a controversial, yet influential icon in American society, Barbie doll sends a variety of mixed messages to young girls. She is an icon of feminine perfection. She represents ambitious, working women. She presents reality with a completely unrealistic body type. This study determines the potential effects of Barbie doll on individual knowledge, attitudes, and behaviors.

Data was collected through one-on-one interviews with young girls and their parents. Each responded to a series of questions regarding their perceptions and feelings towards the doll. They also reacted to several commercials, each depicting the mixed message that the doll sends. Finally, the …