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Social and Behavioral Sciences Commons

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Public Policy

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SelectedWorks

2009

Technology

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Full-Text Articles in Social and Behavioral Sciences

Price Signals And Consumers’ Energy Conservation Behavior: The Case Of Responsiveness In Residential Hvac Technologies From 1990-2003, Douglas S. Noonan, Brett M. Baden Jan 2009

Price Signals And Consumers’ Energy Conservation Behavior: The Case Of Responsiveness In Residential Hvac Technologies From 1990-2003, Douglas S. Noonan, Brett M. Baden

Douglas S. Noonan

Incentives to adopt energy efficient heating, ventilation, and air conditioning (HVAC) systems are moderated by regulatory regimes governing utility prices. Homeowners with different HVAC systems can expect the quality of those HVACs systems – including energy efficiency – to be reflected in higher sale prices for their property. How these premiums vary with changes in energy prices is assessed for Chicago. Comparing HVAC price premiums for gas and electricity allows comparative policy analysis, since natural gas prices were deregulated in 1993 and electricity prices were regulated until 2007. The results show how (de)regulating energy prices affects incentives to adopt green …