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Full-Text Articles in Social and Behavioral Sciences
‘Natural’ Claims On Foods: A Review Of Regulations And A Pilot Study Of The Views Of Australian Consumers, P. G. Williams, J. Markoska, V. Chachay, Anne Mcmahon
‘Natural’ Claims On Foods: A Review Of Regulations And A Pilot Study Of The Views Of Australian Consumers, P. G. Williams, J. Markoska, V. Chachay, Anne Mcmahon
Faculty of Health and Behavioural Sciences - Papers (Archive)
The term ‘natural’ is often used on food labels, but is unregulated in Australia, except for prohibitions on misleading and deceptive conduct in the Trade Practices Act. This pilot study aimed to review definitions and regulations of ‘natural’ in Australia and internationally; record the ingredients used in a sample of foods marketed as natural; and examine consumer expectations about which ingredients could suitably be labeled natural. A survey of food labels at 12 food outlets recorded ingredients commonly used in foods marketed as natural. Consumer expectations were examined with a questionnaire about 25 ‘natural’ food ingredients. One hundred and nineteen …
Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung
Australian Consumer Attitudes To Health Claim - Food Product Compatibility For Functional Foods, P. G. Williams, L. Ridges, M. Batterham, B. Ripper, M. C. Hung
Faculty of Health and Behavioural Sciences - Papers (Archive)
This study with Australian consumers investigated how appealing different health claims combined with particular food carriers were to Australian consumers, and compared the results of a similar study with Dutch consumers. 149 shoppers considered up to 30 different food concepts, rating how ‘attractive’, ‘believable’, and ‘new and different’ they found each concept and their ‘intention to try’. Each variable was significantly related to intention to try (p<0.001) and together explained 56% of the intention score. Claims and carriers independently had a significant effect on ratings of attractiveness and intention to try but, unlike the Dutch study, the carrier was a more important predictor of intention to purchase than the claim. Implications for regulation of health claims for food are discussed.