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Social and Behavioral Sciences Commons

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Public Affairs, Public Policy and Public Administration

Capstone Projects and Master's Theses

Santa Cruz County

Publication Year

Articles 1 - 2 of 2

Full-Text Articles in Social and Behavioral Sciences

Marketing Plan: Increasing Access & Creating A Local Voice, Lizzy Hahn Dec 2021

Marketing Plan: Increasing Access & Creating A Local Voice, Lizzy Hahn

Capstone Projects and Master's Theses

Too many youth in Santa Cruz County are not seeing their basic needs being met. Basic needs of residents include education, health and financial stability, three of the main focuses described in United Way of Santa Cruz County’s (UWSCC) mission. The pandemic has only exacerbated the effects that low-income families and individuals have experienced, with youth at the forefront of those affected. UWSCC aims it’s programming towards local at-risk youth, providing needed support services and resources to the community. When systems for distributing these services and resources were switched from in-person to predominantly virtual pathways, it became harder for low-income …


California Rural Legal Assistance Employment Education Outreach Project, Daisy Leon Melendrez May 2019

California Rural Legal Assistance Employment Education Outreach Project, Daisy Leon Melendrez

Capstone Projects and Master's Theses

California Rural Legal Assistance is a nonprofit law firm that provides no cost legal services to low-income individuals in Santa Cruz County. The social problem is that too many workers face employment rights violations. The agency problem is a reduction in the number of people seeking employment legal services from CRLA. This outreach project focused on spreading awareness of CRLA’s employment legal services by attending local grocery stores and farmer’s market, with the purpose of promoting agency’s services to the community. Agency materials were distrusted and a questionnaire was used to determine why people are not seeking CRLA legal services. …