Social and Behavioral Sciences Commons^™

Changing The Game: Corporate Social Responsibility In Women's Professional Sport, Lorie Coker

Theses and Dissertations

Research indicates that female athletes have long occupied marginal and sometimes invisible positions in sport settings and mainstream media. The focus of this study is on understanding and analyzing how race, class, gender, and other forms of oppression shape women’s professional sport using as the focal point, corporate social responsibility (CSR) and the type of mainstream media coverage it receives. The researcher believes that a better understanding of these varied experiences would add depth and knowledge to research on CSR in sport, women and sport research, as well as allow professional leagues and teams to move forward with a more …