Social and Behavioral Sciences Commons^™

The Mode Less Traveled: Exploring Bicyclist Identity In Portland, Or, Christopher Johnson

Dissertations and Theses

This study explores bicyclist as a social identity in Portland, OR and a relatively under researched topic in the existing literature about transportation mode choice. The results indicate that bicyclists in Portland do have an understanding of what it means to be a bicyclist and particularly the normative behaviors associated with that social identity. Results also indicate that barriers to entry into this social group are quite low but the path to becoming someone who regularly chooses bicycling as a mode of transportation is not straightforward and is fraught with barriers that could easily discourage new group members. Bicyclists in …