Social and Behavioral Sciences Commons^™

Smarter Crm From A Customer Service Perspective: A Process Evaluation On The City Of San José'S My San Jose Smartphone Application For City Services, Roxanna Moradi

Master's Projects

This research paper provides background on the City of San José’s smart phone application history and reviews other similar municipal smart phone applications. It also analyzes current literature on implementations of non-emergency service communications and service requests (311). Primarily, this research paper investigates whether the functioning of the My San Jose smartphone application and website platforms are meeting the intended goal of improving the customer experience for city services.

This paper analyzes My San Jose raw service request data to review performance. In addition, this paper analyzes qualitative information gathered from semi-structured interviews of City of San José employees to …