Social and Behavioral Sciences Commons^™

Influencing Motivation For Alcohol Through Social Bonding, Bryan Benitez

USF Tampa Graduate Theses and Dissertations

Human survival depends upon the ability to cooperate by forming affiliative social bonds. Social bonding should therefore be a powerful motivating force in practically all human decision making. Past research demonstrates that social bonding and motivation for alcohol consumption share similar psychological and neurobiological pathways. In this study, we attempted to reduce alcohol motivation by enhancing perceptions of social bonding prior to and during the hours and days when alcohol consumption was most likely. In a predominantly female college student sample, we found mixed support for our hypotheses that a novel social bonding manipulation delivered through mobile technology would satiate …