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Full-Text Articles in Social and Behavioral Sciences
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
Weather Communication On Twitter: Identifying Popular Content And Optimal Warning Format Via Case Studies And A Survey Analysis, Joshua D. Eachus
LSU Doctoral Dissertations
The use of Twitter as a channel for weather information inspires a deeper analysis of key information nodes during episodes of high impact weather, especially local meteorologists. To optimize communication on the channel, it is important to understand what kinds of messages produce exposure and attention among users—which translates to knowledge that could improve the reach of a warning. Literature identifies two key models that well describe the cognitive processing of tweets and warnings. The Protective Action Decision Model (PADM) describes risk perception and the factors that enable or disable one from acting on a warning. Particularly through environmental and …
It's Not What You Say, It's How You Say It: The Role Of Evidence Type In Changing Violent Media Consumption, Felicia Lene Farley
It's Not What You Say, It's How You Say It: The Role Of Evidence Type In Changing Violent Media Consumption, Felicia Lene Farley
Theses and Dissertations
The amount of violent media that is consumed on a daily basis by the average American and the empirically proven effects associated with such regular consumption have led scholars to consider violent media a public health threat, the risks of which, the public may not even fully appreciate (Huesmann, Dubow, & Yang, 2013). Previous research in the field of public health communication has found that different forms of evidence in public health risk messages are more or less effective in changing behavior depending on individual recipient characteristics (de Wit, Das & Vet, 2008; Reinard, 1988; Slater & Rouner, 1996). The …
The Effect Of Social Influence On Perception Of Tornado Warnings, Jason A. Parker
The Effect Of Social Influence On Perception Of Tornado Warnings, Jason A. Parker
Electronic Theses and Dissertations
Tornado activity annually results in many deaths throughout the U.S. As a result, the emergency alert system (including tornado warnings) has made considerable advancements throughout the past few decades. However, continued improvements could be made to warning content that aid to facilitate adaptive decision-making by increasing individuals’ motivation to respond. One method that could increase adaptive responses to warnings is by including the modality of descriptive social information within the warning. Research suggests that normative social influence acts as a powerful motivator for individuals to conform toward the witnessed or perceived behaviors of others. The current study examined the impact …