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Full-Text Articles in Social and Behavioral Sciences
The Applied Psychology Of Harry Hollingworth: Roots In The Great Plains, Volume 1, Harry Hollingworth, Ludy T. Benjamin, Lizette Royer-Barton
The Applied Psychology Of Harry Hollingworth: Roots In The Great Plains, Volume 1, Harry Hollingworth, Ludy T. Benjamin, Lizette Royer-Barton
University of Akron Press Publications
Harry Levi Hollingworth was one of the pioneers in the field known today as industrial-organizational psychology. He was the author of more than twenty books and a hundred scientific and theoretical articles. His honors were many, including serving as President of the American Psychological Association in 1927. In 1940, at the age of 60 and partly initiated by the sudden death of his wife, Hollingworth took stock of his life in an autobiography that focused on his origins and development in rural Nebraska and his subsequent career as a psychologist at Columbia University. For the first time, this autobiography is …
Turbulent Tables: The Effect Of Perception Intabular Advertisements, Michael P. Lee
Turbulent Tables: The Effect Of Perception Intabular Advertisements, Michael P. Lee
Kaleidoscope
No abstract provided.
Advertising Preferences Among College Students, Bianca A. Vasvani
Advertising Preferences Among College Students, Bianca A. Vasvani
Psychology and Child Development
The purpose of this study was to examine if there is a difference in advertising preferences among college students. Three different types of advertisements were presented for five different products for the participants to review in this study. These three types of advertisements were sex, computer generated imagery and sustainability. The five different products were Orbit Gum, Pepsi, Absolut Vodka, Nike and Aveeno. The participants were asked to rate which one of the three advertisements was most compelling. The variables of gender, ethnicity and year in college were examined. The study also wanted to find out which advertisement overall was …
Mood And Advertising: A Follow-Up Study To “The Power Of Emotion”, Lisa Wiese
Mood And Advertising: A Follow-Up Study To “The Power Of Emotion”, Lisa Wiese
Undergraduate Psychology Research Methods Journal
Advertisements affect our lives even when we least expect it. We hear ads on the radio, read ads in magazines, and are even exposed to advertisements through billboards as we drive down the road. The effects on mood and advertisements began to be popularly researched in the early 1980s. This study conducting on mood and advertising was a follow up study to “The Power of Emotion” conducted by Wiese (2012). It was important to conduct more research into this topic to find statistical significance in support of the hypothesis. The present study used a positive group, a negative group, and …
Overcoming Cognitive And Motivational Barriers To Media Literacy: A Dual-Process Approach, Erica Lynn Rosenthal
Overcoming Cognitive And Motivational Barriers To Media Literacy: A Dual-Process Approach, Erica Lynn Rosenthal
CGU Theses & Dissertations
In today's fast-paced, hyper-mediated society, the ability to balance accuracy and efficiency is essential. Media literacy educational programs have arisen to meet this need and proliferated in recent years. Although the practice of media literacy is thriving, its underlying mechanisms are poorly understood and evidence of effectiveness is mixed (e.g., Bergsma & Carney, 2008). A social psychological perspective has the potential to illuminate previously overlooked variables and inform research and practice in this growing field. In particular, whereas media literacy efforts typically emphasize thorough processing of media messages, dual-process theories of persuasion (e.g., Eagly & Chaiken, 1993; Petty & Cacioppo, …