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Happiness – Concept, Measurement And Promotion, Yew Kwang Ng Jan 2022

Happiness – Concept, Measurement And Promotion, Yew Kwang Ng

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While interests in issues pertaining to happiness have been long-standing, we have witnessed recently an increasing focus by both scholars and members of the general public. ‘Subjective well-being (SWB) is an extremely active area of research with about 170,000 articles and books published on the topic in the past 15 years’ (Diener et al. 2018, Abstract). Not only psychologists (e.g. Kahneman et al. 1999, Diener et al. 2010, 2018) and sociologists (e.g. Veenhoven 1984, 1993, 2010, 2017), but also economists have made substantial investigations.1 After about 2–3 decades of gestation since the first publication on happiness issues by an economist …