Social and Behavioral Sciences Commons^™

Climate Change Message Framing, Death Anxiety, And Conspiracy Beliefs Impact On Individual Emotions, Cognitions, And Future Behavioral Intentions, Shanna E. Castellucci

Senior Honors Projects, 2020-current

Prospect theory highlighted that individuals are more sensitive to loss frames than gain frames. However, previous literature involving message framing, emotion, and behaviors found that gain frames have more of an impact on whether an individual will engage in desired behaviors. The purpose of this experiment was to analyze the relationships between message framing, death anxiety, conspiracy beliefs, and future behavioral intentions. Participants were randomly assigned to the framing condition: either in the loss frame group or in the gain frame group. There were three hypotheses tested in this study. The first predicted that individuals receiving the loss frame would …