Social and Behavioral Sciences Commons^™

Situational And Sex Role Determinants Of Male Reactions To Female Assertion, Linda. Mesing

Retrospective Theses and Dissertations

The present investigation examined male reactions to female assertion as a function of attitudes toward women and situational context. Male college students observed videotapes of a female model behaving passively and assertively in each of two situations. Subjects completed an adjective rating scale of the model's behavior after each videotaped scenario. The Attitudes Toward Women Scale was completed by each subject, as well, and served to classify subjects as either liberal or traditional. Results indicated that the female model was given lower ratings of likeability in the assertive conditions than passive conditions, but was given higher ratings on ability/achievement measures …