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Methods For Increasing Children's Comprehension Of Prosocial Values As Transmitted Through Television Programs, Lissette E. Villanueva

Retrospective Theses and Dissertations

This study examined the effect of intervening commentary and generalization discussions upon the generalization of prosocial values as transmitted through a commercially broadcast prosocial television program. The subjects participating were 50 first graders and 50 third graders. They were randomly assigned to one of five treatment conditions (control, film only, film with commentary, film with generalization, and film with commentary and generalization). Contrary to predications, the intervening commentary used as a means of directing attention to the critical points in the story, did not have an effect upon the comprehension of the values implied in the program. It is suggested …