Social and Behavioral Sciences Commons^™

Volunteer Web Site Effectiveness: Attracting Volunteers Via The Web, Adrian Goh, Joseph A. Allen, Steven G. Rogelberg, Anna Currie

Psychology Faculty Publications

Volunteer programs are shifting towards the use of web sites to recruit volunteers. Using previously recommended practices for web site management, the authors analyzed 93 web sites of volunteer-based animal welfare organizations regarding 14 best practices in web design and management. On average, the organizations used nine of the 14 best practices. The most commonly used practices included (1) providing a link to the volunteer program web page and (2) providing an organizational mission statement. The least commonly used practices included (1) providing information for future orientation sessions and (2) providing a volunteer program mission statement. Analyses further indicated that …