Social and Behavioral Sciences Commons^™

Information Search And Creativity: The Role Of Need For Cognition And Personal Involvement, Jody J. Illies

Student Work

The effects of type of personal involvement and need for cognition on information search behaviors and creative problem solving were investigated. It was predicted that participants who are involved through the personal relevancy of the outcome of a problem would engage in more information search behaviors and be more creative than participants who are involved through having their values and morals engaged. It was also predicted that participants high in need for cognition would engage in more information search behaviors and would be more creative than would participants low in need for cognition. Results showed that information search behaviors effectively …