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Full-Text Articles in Social and Behavioral Sciences
Fostering Strategic Awareness At An Organization’S Boundary, Peter S. Davis, Joseph A. Allen, Clay Dibrell
Fostering Strategic Awareness At An Organization’S Boundary, Peter S. Davis, Joseph A. Allen, Clay Dibrell
Psychology Faculty Publications
Purpose – The purpose of this paper is to investigate the effect of strategy messages emanating from both top and middle/supervisory managers regarding five different aspects of strategy on strategic awareness among boundary personnel.
Design/methodology/approach – The results come from a survey of bank tellers and customer service representatives within a single large regional bank.
Findings – The findings support a differential main effect on strategic awareness among boundary personnel depending on the source of messages, whether top management or middle management. More interestingly, there appears to be an interaction effect between the two sources regarding which will be the …