Open Access. Powered by Scholars. Published by Universities.®
Social and Behavioral Sciences Commons™
Open Access. Powered by Scholars. Published by Universities.®
Articles 1 - 3 of 3
Full-Text Articles in Social and Behavioral Sciences
Brand Attachments And Social Feedback: The Moderating Effect Of Self-Concept Clarity, Lillianna Griggs
Brand Attachments And Social Feedback: The Moderating Effect Of Self-Concept Clarity, Lillianna Griggs
Honors Theses
Just as individuals can develop emotional attachments to other people, places and possessions, they can develop attachments to brands. In the current research, we investigated whether the trait, self-concept clarity (SCC), the extent to which the contents of one’s self concept are stable, consistent and recognizable to the individual, moderates the effect of social feedback on brand attachments. Participants were asked to indicate the brand they feel most attached to and then to indicate the extent of their brand attachment. They were then randomly assigned to receive positive or negative feedback about this brand and then re-report attachment to this …
The Effect Of Existential Concerns On Evaluations Of Dating Websites, Rachel Frisch
The Effect Of Existential Concerns On Evaluations Of Dating Websites, Rachel Frisch
Honors Theses
Previous research has indicated that death-related anxieties are the ultimate threat to the human psyche. In an effort to manage these concerns, individuals tend to turn to their romantic relationships. The present research sought to determine how mortality salience (i.e., death awareness) influences the effectiveness of an advertisement and the desirability of dating websites. A fake dating website was created with four different slogans. The first included an overt death-reminder, the second included a subtle death-reminder, the third included a loneliness reminder, and the fourth condition did not include any psychological threats. Participants were randomly assigned to visit a website …
Does Digital Engagement Predict Enrollment: An Analysis Of Applicants’ Behavior On Union College’S Website, Christopher Garibaldi
Does Digital Engagement Predict Enrollment: An Analysis Of Applicants’ Behavior On Union College’S Website, Christopher Garibaldi
Honors Theses
This paper examines the behavior of admitted regular decision applicants on Union College’s website. I focus on the period between the announcement of admission decisions until after the deadline for deposits. I find that website traffic surges following the release of admission decisions, and falls sharply after the deadline for deposits. Traffic comes from applicants who end up enrolling at Union, as well as those who ultimately enroll elsewhere. The share of traffic from applicants who enroll elsewhere gradually declines from about 75 percent at the beginning of our sample to about 60 percent by the deposit deadline, declining to …