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Social and Behavioral Sciences Commons™
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Articles 1 - 8 of 8
Full-Text Articles in Social and Behavioral Sciences
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
The Story Of Taste: Using Eegs And Self-Reports To Understand Consumer Choice, Charnetta Brown, Adriane B. Randolph, Janée N. Burkhalter
Adriane B. Randolph
The authors investigate consumers’ willingness to switch from a preferred manufacturer brand to an unfamiliar private-label brand if taste is perceived as identical. Consumer decisions are examined through recordings of electrical brain activity in the form of electroencephalograms (EEGs) and self-reported data captured in surveys. Results reveal a willingness of consumers to switch to a less-expensive brand when the quality is perceived to be the same as the more expensive counterpart. Cost saving options for consumers and advertising considerations for managers are discussed.
Brain Games As A Potential Nonpharmaceutical Alternative For The Treatment Of Adhd, Stacy Wegrzyn, Doug Hearrington, Tim Martin, Adriane Randolph
Brain Games As A Potential Nonpharmaceutical Alternative For The Treatment Of Adhd, Stacy Wegrzyn, Doug Hearrington, Tim Martin, Adriane Randolph
Adriane B. Randolph
Attention deficit hyperactivity disorder (ADHD) is the most commonly diagnosed childhood neurobehavioral disorder, affecting approximately 5.5 million children, of which approximately 66% take ADHD medication daily. his study investigated a potential nonpharmaceutical alternative to address the academic engagement of 5th through 11th grade students (n = 10) diagnosed with ADHD. Participants were asked to play "brain games" for a minimum of 20 minutes each morning before school for 5 weeks. Engagement was measured at three points in time using electroencephalogram, parent and teacher reports, researcher observations, and participant self-reports. An analysis of the data supports the hypothesis that daily use …
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Quality Is Becoming More About Taste And Less About Cost: Eeg And Survey Study On Consumer Behavior, Charnetta Brown, Adriane Randolph, Janee Burkhalter
Adriane B. Randolph
No abstract provided.
Role Expectations As Antecedents Of Citizenship: The Moderating Effects Of Work Context, Erich C. Dierdorff, Robert S. Rubin, Daniel G. Bachrach
Role Expectations As Antecedents Of Citizenship: The Moderating Effects Of Work Context, Erich C. Dierdorff, Robert S. Rubin, Daniel G. Bachrach
Robert S. Rubin
In this field study of 198 incumbents, we examine how facets of work context affect the relationship between employees’ role expectations and supervisor ratings of their citizenship. Building on an emerging focus in the citizenship literature, we expand the scope of role perceptions to capture employees’ beliefs about the importance of various work activities and worker attributes needed for successful role performance (i.e., role expectations). Results support the role theory framework that we develop and suggest that aspects of both the social and task context moderate the relationship between employees’ role expectations for prosocial role requirements and citizenship. Implications of …
The Evolving Vocabulary Of The Social Sciences: The Case Of "Socialization", Jill G. Morawski
The Evolving Vocabulary Of The Social Sciences: The Case Of "Socialization", Jill G. Morawski
Jill G. Morawski
No abstract provided.
The Location Of Our Debates: Finding, Fixing, And Enacting Reality, Jill G. Morawski
The Location Of Our Debates: Finding, Fixing, And Enacting Reality, Jill G. Morawski
Jill G. Morawski
No abstract provided.
Sperm And Liberal Feminism: A Scientific Fantasy, Jill G. Morawski
Sperm And Liberal Feminism: A Scientific Fantasy, Jill G. Morawski
Jill G. Morawski
No abstract provided.
Imaginings Of Parenthood: Artificial Insemination, Experts, Gender Relations, And Paternity, Jill G. Morawski
Imaginings Of Parenthood: Artificial Insemination, Experts, Gender Relations, And Paternity, Jill G. Morawski
Jill G. Morawski
No abstract provided.