Social and Behavioral Sciences Commons^™

Remembering To Remember And The Consequences Of Forgetting: The Role Of Prospective Memory In Consumer Intentions, Eyad M. Youssef

Theses and Dissertations in Business Administration

Picking up your dry cleaning after work, returning library books before the due date, picking up a friend at the airport; all of these tasks have one underlying feature that links them together. The tasks cannot be completed when the initial intention is formed. Prospective memory can be defined as remembering to remember (Winograd, 1988). It can also be defined as either remembering to do something at a particular moment in the future or as the timely execution of a previously formed intention (Kvavilashvili and Ellis, 1996). Remembering to do things (prospective memory) is just as much a use of …